Packaging Journey From Challenge To Innovation

Packaging is a salesman without words. If there is a product, it needs packaging, and packaging is known as the sunset that never lags behind. I entered the packaging industry in 2003 and engaged in sales. I have set up a street stall and started a small business before, but it was not very satisfactory. In 2005, I went out alone to open a packaging business store, but because of quality accidents, the quality of packaging products has no definition, which is a quality problem in my eyes. In order to reduce the loss of customers, I took it all in, put all my savings in, and closed the store. During this incident, I found that the packaging industry was chaotic, and the packaging factory pushed three blocks and four blocks. I was still a professional practitioner back then, and I suffered such a big loss. Since then, I have determined that if the quality cannot be controlled, I should not come out to accept orders.

In 2008, I went back to the former packaging factory and continued to work on my class. During this period, when I was making nut packaging bags, I found that the packaging bags are easy to break. When returning goods from supermarkets, the bags are counted, and the products inside are missing. I cleverly used a material to make the bag breakage rate 0, unless it is man-made damage. At that time, many food factories took the bags I produced and asked me to make them according to my materials. How satisfied I am, I can find the right material for this nut product after 5 years in the industry. In 2010, with the development of e-commerce, the "Hua Ke Guo" put forward higher printing requirements on the basis of the "Qia Qia melon seeds bag". I didn’t catch it back then, and only discovered that the craftsmanship I designed was so popular after getting in touch with “Meinong in the Western Regions”. That was in 2012. When “Three Squirrels” was established and invited me to be a packaging consultant, I discovered the charm and power of e-commerce. This year, I made a lot of packaging for food, tea, etc., which is the first in the industry on Tmall and Taobao.

Also in 2012, I founded Colorful Zebra Packaging to do e-commerce packaging and full-category packaging, which is the "three squirrels" bag type I invented. I grabbed the first pot of gold in my life, but I missed the Internet outlet. The Internet dividend completely disappeared in 2014. Refinement and simplification, coupled with specialization. I have repeatedly made mistakes in my life. The packaging of all categories is at the trillion level, and we are a manufacturer, how can we do it? How to make a beautiful product. Every day is explained by expediting goods and dealing with quality problems. Going against my original intention of starting Colorful Zebra, at the beginning of 2015, I stepped down from everything in the factory, including customers. Concentrate on developing a paper packaging bag, and launched it in 2016. With continuous improvement in 2016, it is now very mature. The partners in the factory expressed their understanding and support for me not being involved in the affairs of the factory. I would like to provide my insights and services for some entrepreneurial people and the packaging made for them by some enterprises in the days to come. If your packaging is also made of colorful zebra packaging, if it is not done well, I will also criticize it. My partner said that this is better so that we can do better.